Small lot, hand crafted wines from vineyards throughout Santa Barbara County
Home / Miscellaneous / Transparency in the Cyber Wine World . . .

Transparency in the Cyber Wine World . . .

As many of you know, I actively post and share my thoughts on wine and other things on many wine boards across the Net. I really enjoy doing so and feel it is a great way for me to not only share my knowledge but increase my knowledge by interacting with those that either a) have a lot more experience with wine than me and/or b) discuss concepts with those that may share differing viewpoints.

This latter group is an incredibly important section of the wine world I love to interact with. I am not an island in this wine world – I have developed my own thoughts and beliefs based on my education and my own experiences, but I am the first to admit that I am in no way an ‘expert’ about ANYTHING in the wine world. I have a LOT to learn , and cherish every day, as it gives me opportunities to do so.

That said, it has come to my attention that a handful of wineries have yielded their ‘powers’ to knock folks off their mailing lists / allocation lists based on what these folks have written about the winery on wine boards. On the surface, I am appalled that any business in this day and age would kick someone out simply because they had a bad experience with a wine, and I need to be careful to make generalizations here.

IF someone simply did not like a wine they had purchased or shared with friends and wrote about it in a non-inflammatory manner, there should be no repercussions in my mind. This is simply a situation of someone stating their opinion, and it’s okay to not like a wine – heck, I’ve had PLENTY of folks take issues with some of my wines!!!

That said, if someone not only has something negative to say, but does it either a) in an inflammatory mode or b) takes personal potshots, then the winery is put in a much more difficult situation. The winery could do one of the following: a) kick the person off the list without any notice (which has happened recently); b) Contact the person directly and discuss the matter and then decide what to do; c) Go on the wine board themselves and get in a ‘discussion’ with the person and see if a resolution can be reached; or d) ignore it entirely.

Just remember that you are visible on wine boards, and what you say is read by a lot of different people both within and outside the wine industry. Therefore, I always use caution before posting anything . . .and I hope all of you do as well!

I’m curious as to what YOU would do if you owned a winery and someone went on to erobertparker.com., wineberserkers.com., winespectator.com, wine.woot.com, or one of the many other wine boards or wine blogs out there and dissed your wine/company . . .

Looking forward to hearing your responses . . .

Cheers!

Comments are closed.